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Synaxis Creates a Communications System for Hunter College

Atlanta, GA — April 21, 2008 — Atlanta marketing and branding firm, Synaxis, recently provided communications consulting and strategy for Hunter College. Hunter College is a world-class public college located in the heart of New York City.

Synaxis provided Hunter with communications consulting and strategy for a report that documented the need for curriculum change at the college. The resulting communications system was comprised of a 72-page academic report, event invitations (both online and offline), summary documents, and executive communications pieces. Each piece was tailored to a specific audience, giving them as little or as much information as they required.

"We knew we needed to create communication pieces that would accomplish two things: increase the reach of the report and increase the depth of its understanding," states Paul Welty, Ph.D., principal of Synaxis. “We definitely feel like we accomplished those goals.”

The communications consulting project is ongoing and will involve the long-term rollout of the research.

Founded in 1870, Hunter is a senior college of the City University of New York (CUNY). It is the largest college in the CUNY system and is one of the oldest public colleges in the United States. As the liberal arts school within the system, Hunter provides an experience similar to that of a small, private college.

To learn more about Hunter College, visit http://www.hunter.cuny.edu/.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Georgia Tech Research Institute, Heery, Hunter College, ImageSoft, InSight Design Interiors, Rolta International, Inc., Ross Consulting Engineers, and Sierra Piedmont.