Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Launches New Web Site for the Georgia Tech Research Institute

Atlanta, GA — March 27, 2008 — Atlanta marketing and branding firm, Synaxis, is delighted to announce the launch of the Georgia Tech Research Institute (GTRI) Web site. GTRI is a prestigious applied research and development organization that solves problems facing government and industry around the globe.

GTRI hired Synaxis to apply their brand strategy to their Web site through a redesign and complete content overhaul. The goals for the redesign were to better reflect the current state of GTRI and its brand as well as to position GTRI as the leader in the industry. Additionally, GTRI needed a site that would promote lead nurturing and convert qualified visitors to prospects.

"GTRI’s audience expects their work to evidence a high degree of technological competence, and the Web site is no exception," states Cristina Montesinos, Creative Director of Synaxis. "All graphics, text, functionality, and usability illustrate GTRI's dedication to technical excellence."

Synaxis created a smart, sophisticated design that includes RSS feeds, social bookmarking, article tagging, and intuitive content organization that gets visitors to their desired content quicker. This new functionality will help GTRI to stand out in its market and will offer a superior online experience for its audience.

To visit GTRI's Web site, please visit http://www.gtri.gatech.edu/.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Georgia Tech Research Institute, Heery, Hunter College, ImageSoft, InSight Design Interiors, Rolta International, Inc., Ross Consulting Engineers, and Sierra Piedmont.