Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

A Local Talent Signs on as Art Director with Synaxis

Atlanta, GA — February 26, 2008 — Synaxis continues to expand as Atlanta talent, Ali Harper, officially commences work as Art Director.

"I am interested in encouraging clients to think beyond today's needs in the hopes to achieve future business goals," stated Harper. "A consultative and collaborative approach with the entire team is imperative, and that is the way Synaxis operates throughout every engagement."

Harper has a solid educational and professional background that has qualified her for this challenging position. She has multidisciplinary design experience and has worked on both large-scale re-branding efforts and small projects for emerging organizations.

In 1998, Ali Harper graduated Magna Cum Laude from University of Florida, earning a Bachelor of Fine Arts in Graphic Design. She also attended a Florida State University study abroad program in Florence, Italy towards a degree in Painting.

Harper has perfected her craft in the Design and Marketing industry in Atlanta for over ten years. Her previous experience includes serving as a Design Director at Merge Agency, Senior Designer at both EAI / Unboundary and Iconologic, and an Art Director at Bright Impact. Her expertise lies in designing corporate marketing materials, including annual reports, collateral systems, brand identity systems, and corporate web sites. Her clients have included Accenture, IBM Global Services, HP, ING, Siemens, WebMD, Delta, Coca-Cola, Salt Lake 2002 Winter Olympic Games, Polo Ralph Lauren, and Interface Flooring.

"We are very excited about adding Ali to our team. She has extensive experience in print and interactive and has a keen understanding of concepts and communication," reflected Creative Director, Cristina Montesinos. "Ali is perfect for leading and directing the variety of work that we do at Synaxis."

Her work has been recognized by The AIGA, The Addys, The Arc Awards, Communication Arts Design Annual, Graphic Design USA, HOW, ID Design Annual, Print's Regional Design Annual, ShowSouth, Creative Club of Atlanta and The Web Awards.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and e-commerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Georgia Tech Research Institute, Heery, Hunter College, ImageSoft, InSight Design Interiors, Rolta International, Inc., Ross Consulting Engineers, and Sierra Piedmont.