Synaxis Opens San Francisco Office

Atlanta, GA – August 1, 2008 ­– Atlanta branding and marketing firm Synaxis announces the opening of its new San Francisco, CA office.

Though the Synaxis headquarters remains in Atlanta, the newest office will enable the firm to access the West Coast technology community, as well as service clients in the region.

"San Francisco was a really good choice for us because it's a perfect match for our technological approach to sales and marketing," said Synaxis Principal Paul Welty. "It will allow us to work toward better and more creative marketing automation solutions. We'll be able to draw from a diverse pool of talent, in both technology and design. And we can bring that talent to Atlanta. It gives our clients access to talent they wouldn't otherwise have, while still allowing them to work with an Atlanta agency."

The firm's high service and rigorous metrics-oriented approach to b2b and academic marketing also will benefit West Coast clients, who Welty says have been under-served in these areas. A bi-coastal presence across time zones will offer clients more flexibility in terms of resource availability.

"We've always been interested in a multi-office approach," said Welty of his company's exciting growth. "You get access to a whole set of different clients and resources. You have to find the best clients and resources. And you just can't do that in one city."