Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Assists Sierra Piedmont in Creating and Refining Its On-line Advertising

Atlanta, GA - November 20, 2006 - Synaxis recently worked with Sierra Piedmont, a Woodstock, Georgia-based environmental consulting company, to create an online advertising campaign. Based on the findings from the initial campaign, Synaxis refined the content and strategy to increase the return on investment (ROI).

By utilizing conversion studies, Synaxis was able to create the most effective plan for online ad spending. Synaxis worked with Sierra Piedmont to create a non-traditional approach to an online advertising campaign. The effectiveness of the campaign was not measured on search engine ranking, but rather on conversion tracking.

"We were able to accomplish solid results through keyword optimization and matching with appropriate landing pages on the Sierra Piedmont Web site," affirmed Dr. Paul Welty, Founder and Principal of Synaxis. "The approach is simple: bring customers to their site through effective online ads and then convert them with robust content once they are on the site."

Once the initial wave of advertising had run its course, conversion tracking was used to determine the most effective messages. From that information, the second wave of advertising has been more targeted and, subsequently, more effective at generating qualified leads.

Through the online advertising strategy prepared for Sierra Piedmont, Synaxis was able to generate a higher concentration of quality leads, substantially increasing ROI from past marketing efforts.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm located in The Stove Works in Inman Park. Synaxis principal Dr. Paul Welty founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of design, technology, and their relationship to human interaction, and also years of experience managing and developing strategic solutions from intranets and ecommerce sites to brochures and annual reports. Clients include Environmental Remediation and Construction, Atache, Sierra Piedmont, ImageSoft, First Financial Asset Management, and Ross Consulting Engineers.