Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Completes Web Strategy For SharedHealth

Atlanta, GA, December 31, 2005, Working in conjunction with Partners & Napier, Synaxis completed a web strategy for SharedHealth, a subsidiary of Blue Cross Blue Shield of Tennessee.

The Web Strategy outlined the entire approach for the Phase II incarnation of their Web site, including direction for new content and functionality. Synaxis developed a comprehensive understanding of the business goals, audience and brand elements for SharedHealth and merged those into a comprehensive plan for the Phase II site launch.

About Synaxis

Synaxis is an Atlanta-based strategic design and development firm that specializes in print collateral and Web applications for marketing, communications, and technology. Synaxis principal Dr. Paul Welty founded the company to bridge the gap between consultants and agencies, combining strategy with execution. He has extensive knowledge of design, technology, and their relationship to human interaction, and he also has years of experience managing and developing strategic solutions from intranets and ecommerce sites to brochures and annual reports. His clients have included Holiday Inn, Marriott ExecuStay, Cingular Wireless, Georgia-Pacific, and ING Americas. He holds a Ph.D. in philosophy from Emory University.