Synaxis Extends Marketing Influence to Sales With Podcast

Atlanta, GA — May 29, 2007 — Paul Welty, Ph.D, is the principal of local Atlanta marketing and branding firm, Synaxis. In May of 2007, he appeared as a marketing expert on a Salesopedia Media podcast, “Sales vs. Marketing”. Clayton Shold, the co-founder of Salesopedia Media, hosted the conversation. Dr. Welty shared his expertise on the complex relationship between sales and marketing.

The “Sales vs. Marketing” podcast can be found on www.salesopedia.com. Salesopedia Media is a reference site that provides valuable sales information, such as sales articles, sales tools, and reviews. In fact, the site serves as a community hub for sales professionals and sales leaders.

As a marketing expert and thought leader, Dr. Welty explained the similarities and differences in marketing and sales departments. He subsequently suggested solutions allowing the two departments to work together more effectively. These successful sales and marketing tools will aid listeners in achieving the ultimate goal of adding, satisfying, and retaining customers.

Click on this link to listen to the “Sales vs. Marketing” online podcast.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Heery, ImageSoft, InSight Design Interiors, Ross Consulting Engineers, and Sierra Piedmont.