Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Helps FFAM with Broad Array of Integrated Marketing Services

Atlanta, GA - September 27, 2006 - Synaxis announced today the completion of a comprehensive marketing program for First Financial Asset Management (FFAM). Included in this program were a marketing plan, full brand guidelines for internal and external communications, a Web site, public relations efforts, and launch strategy for a new service offering.

Synaxis worked closely with FFAM's executive team to learn their corporate goals and culture before planning the marketing strategies. The ultimate outcome is a comprehensive marketing strategy that seamlessly integrates all of their marketing executions into one visual and strategic family.

Synaxis applied a multi-tiered approach to FFAM's marketing strategy that involved Web, print and PR, working with the client to learn marketing goals and supply information on options for generating consistent messages to customers and potential customers.

"Our goal for FFAM was to create a consistent communications approach," stated Dr. Paul Welty, Founder and Principal of Synaxis. He continued, "Companies like FFAM too often don’t recognize the need for a marketing plan, brand guidelines or just a solid, consistent visual approach and messaging. With FFAM, we were able to re-energize their brand by taking a few basic steps of planning and execution."

Additionally, recent press activity generated by Synaxis on behalf of FFAM led to a feature in a national trade publication newsletter as well as local media attention.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm located in The Stove Works. Synaxis principal Dr. Paul Welty founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of design, technology, and their relationship to human interaction, and also years of experience managing and developing strategic solutions from intranets and ecommerce sites to brochures and annual reports. Clients include Environmental Remediation and Construction, Atache, Sierra Piedmont, ImageSoft, First Financial Asset Management, and Ross Consulting Engineers.