Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Launches Communications Tools for Clients: InSight Web Site and Balfour Beatty Capital CD

Atlanta, GA — April 27, 2007 — Local branding and marketing firm Synaxis helps clients increase brand awareness by launching a Web site for InSight Design Interiors and a business card-sized CD for Balfour Beatty Capital.

InSight Design Interiors, a high-end interior design firm was recently in the process of moving locations. Synaxis refreshed their brand simultaneously to accurately capture InSight’s current market position. Synaxis then created a new Web site that expressed the revitalized InSight brand. They designed the site with style that strongly illustrates InSight’s approach to their work. The design appears visually open and simple, and follows a strong invisible Web structure. This allows the message and content to become the design. Cristina Montesinos, Synaxis Creative Director adds, "The clean Web design directs the focus to the vibrant photography, showcasing InSight’s work.”

Balfour Beatty Capital is United Kingdom's market-leading investor in essential infrastructure assets and recently expanded to the United States. As their initial piece of sales material for the U.S., Synaxis created a business card CD for Balfour Beatty Capital to use as a sales tool for conferences, trade shows, and other networking events. The CD houses a short overview presentation and general information about Balfour Beatty Capital. It also features over thirty PDFs as references of their recent projects. The business card CD is a fresh approach, replacing the traditional sales sheet, capabilities brochure, and pocket folder. "The CD was a great opportunity to provide the Balfour Beatty Capital experience with music and animation," notes Synaxis' founder, Dr. Paul Welty. "Also, the business card CD is small enough to fit in a shirt pocket, which makes it ideal as a takeaway sales tool."

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal Dr. Paul Welty founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Heery, ImageSoft, InSight Design Interiors, Ross Consulting Engineers, and Sierra Piedmont.