Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Launches New Web Presence For Sierra Piedmont

Atlanta, GA --- April 20, 2006 --- Synaxis is proud to announce the launch of the new Web site for Sierra Piedmont, an industry-leading national environmental consulting company located in Woodstock, GA. The new Web site represents a dramatic step forward in the communication between Sierra Piedmont and its customers and potential customers.

"Sierra Piedmont had a very rudimentary Web site that was outdated in design," states Paul Welty, principal of Synaxis. "We were able to work closely with the key decision makers at Sierra Piedmont to formalize their brand and messaging, while developing a Web site that not only illustrates the experience that Sierra brings to an engagement, but also the expertise and distinctiveness they have within the industry. We accomplished this by highlighting case studies that crossed their markets and services, as well as featuring white papers authored by Sierra Piedmont employees."

"This new site marks a new chapter in the marketing efforts of Sierra Piedmont," said Scott Pate, Sierra Piedmont's President and CEO. "We are extremely proud of our new Web presence and the fact that its quality will now truly match the quality of the service that we provide at Sierra. Synaxis worked closely with us to come up with a sophisticated design and structure that communicates our commitment to the client/consultant relationship."

In addition to the site being more visually appealing, it is also built to be flexible for future development. One such future enhancement will be to include client access capabilities for project updates and status, personalizing the experience for each customer. The design was also created in such a way as to be easily translated and integrated into an HTML email templates for newsletters and special announcements.

"Working with Synaxis has been a real pleasure," Pate added. "They are competent, knowledgeable and genuinely delightful to work with."

About Synaxis

Synaxis is an Atlanta-based strategic design and development firm that specializes in print collateral and Web applications for marketing, communications, and technology. Synaxis principal Dr. Paul Welty founded the company to bridge the gap between consultants and agencies, combining strategy with execution. He has extensive knowledge of design, technology, and their relationship to human interaction, and he also has years of experience managing and developing strategic solutions from intranets and ecommerce sites to brochures and annual reports. His clients have included Holiday Inn, Marriott ExecuStay, Cingular Wireless, Georgia-Pacific, and ING Americas. He holds a Ph.D. in philosophy from Emory University.