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Synaxis Launches US Arm of Global Builder

Atlanta, GA — August 22, 2007 — Atlanta marketing and branding firm, Synaxis, announces the launch of the US branch of Balfour Beatty Capital (BBC), headquartered in London. Synaxis designed and implemented a wide range of communications material, including their US Web site.

BBC creates world-class public infrastructure through innovative use of public-private partnerships (PPPs). Their projects include the creation and operation of schools, hospitals, roads, transportation systems, airports and other infrastructure. The Web site and other materials needed to help introduce BBC to the US market and position them as a leading, global provider of PPP projects.

"The BBC challenge was to adapt the UK brand to the US market," stated Paul Welty, Ph.D., Principal of Synaxis. "The hardest part was to develop a truly US-centered look and feel without severing ties to the UK brand," he continued.

As a solution, Synaxis created a set of materials that combined the history of success in the UK with an innovative, future-oriented vision for the US. The Web site itself features extensive information on the company and its projects. The public-private partnership area offers third-party information about PPPs as well as video presentations by PPP experts. In addition to the Web site, Synaxis produced a CD-ROM brochure, Powerpoint template, document template, and project data sheets.

You can visit the site at http://www.bbcapus.com/.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Heery, ImageSoft, InSight Design Interiors, Ross Consulting Engineers, and Sierra Piedmont.