Paul Welty Speaks To Governmental Marketing Trade Association

Atlanta, GA -- November 30, 2005, Synaxis founder Paul Welty, PhD recently spoke at the Annual Conference of 3CMA (City-County Communications and Marketing Association) held at the Westin Peachtree Plaza hotel in Atlanta, Georgia.

The subject of Dr. Welty's talk was "Enhancing Your Web Site with Visual Design". His ten key points described proper and improper use of Color, Layout, Text, Photography and Diagrams when creating a Web site.

"Sometimes the fundamentals of Web design are the things that are most overlooked," said Dr. Welty. "I was honored to be able to speak to this group of professionals about what they can do to make their Web sites more attractive as well as more readable and accessible by their constituents. As the world moves to a more digital society, citizens will be more and more inclined to access governmental information on the Web. The more pleasant we can make this experience, the better."

About Synaxis

Synaxis is an Atlanta-based strategic design and development firm that specializes in print collateral and Web applications for marketing, communications, and technology. Synaxis principal Dr. Paul Welty founded the company to bridge the gap between consultants and agencies, combining strategy with execution. He has extensive knowledge of design, technology, and their relationship to human interaction, and he also has years of experience managing and developing strategic solutions from intranets and ecommerce sites to brochures and annual reports. His clients have included Holiday Inn, Marriott ExecuStay, Cingular Wireless, Georgia-Pacific, and ING Americas. He holds a Ph.D. in philosophy from Emory University.