Products and Services
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  Keystone - Comprehensive Communication Platform
  
  The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
  
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  Macroscope - Marketing and Sales Intelligence Tool
  
  A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.
  
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  Analysis and Planning
  Implementation
  - Application/Tool Integration
  - CRM Implementation
    CRM Implementation
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    Custom DevelopmentTechnology Services
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  Maintenance and Support
  - Hosting and Maintenance
  - Keystone - Comprehensive Communication Platform
  - Lead Generation
    Lead Generation Support
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    Lead Nurturing Support
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Insights
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  Analyzing Sales ROI: What is the Best Method?
  
  The numbers can often be hard to analyze when the intent is to restructure or refocus your efforts. Knowing which metrics matter most to your company will help target your efforts and dollars.
  
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  Don't Be A Holographic Marketer
  
  A hologram is unique because every part of the image contains every piece of image information. That is, if you cut a piece off of the holographic image, you will see the entire image on both pieces. Are you trying to do the same thing with your marketing?
  
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  White Papers & Presentations
  - Enabling Employee Communications: Wikis as the Next Generation Intranet
    Enabling Employee Communications: Wikis as the Next Generation Intranet
  - How to Increase Revenue Using Marketing
    How to Increase Revenue Using Marketing: Optimizing the Value Chain in Business-to-Business Companies
  - Identifying and Addressing Common Project Challenges
    Identifying and Addressing Common Project Challenges
  - Marketing 2.0
    Marketing 2.0: Using Web 2.0 tools to promote your organization
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About
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  b2b Marketing
  
  Only through improved technology can a b2b company expect to plan a marketing program, measure marketing effectiveness, and deliver enough leads into the sales process.
  
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  Academic Marketing
  
  Academic marketing deserves the same skill, thinking, and dedication given commercial marketing. Behind this idea is the belief in the universal importance of communication.
  
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    B2B Marketing
  - Academic Marketing
    Academic Marketing
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    Nonprofit Marketing
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