Approach

Synaxis is committed to providing the highest quality strategy and execution as well as a positive experience for our clients.

Key components of this approach are the following:

  • Clear, fixed pricing
  • Deliverables-based
  • Strategic thinking combined with ability to execute
  • Collaborative methodology that includes clients in all levels of the work
  • Client experience that includes a project management portal that allows visibility into deliverables, timelines, reports, etc.

Fixed-price Estimates

We firmly believe in providing clear deliverables-based line items in our estimates to allow you to fully understand what we will deliver for what price.

Deliverables Are Our Key Unit

We don't believe in charging for "work". We believe in charging our clients for what we can deliver. This not only allows you to better evaluation the value of our offerings, it keeps the project team focused.

Strategic Focus

At Synaxis, when executing a project for our clients, we are focused on two key questions:

  1. Who are the audiences?
  2. What do you want them to think, feel, or do?

This approach means that there will be a good understanding of the audiences, especially their goals and needs. Typically, websites and social media serve many audiences, making it very important to have a clear understanding of those who will use and participate. Meeting the audiences’ needs and expectations, in terms of content, functionality, as well as communication style and preferences, is crucial to meeting your goals.

Commitment To Execution

We believe in a strong strategy phase because we are committed to making it real. This means we want to ensure not just that you have a good vision and design, but also a fully functioning system - both for you and your constituents.

Thoughtful Style

We bring an academic approach to communications. Our style is uniquely thoughtful and careful in a world of quick fixes. And our ideas aren’t just empty dreams. We are focused on making it real.  We combine strategy with execution in ways that create great ideas that actually happen.

Business Sectors

We do business-to-business (b2b) marketing, academic marketing, and nonprofit marketing. Believe it or not, these three business sectors have a lot in common. They share these characteristics:

  • Long sales cycle
  • Frequently group or consensus-based purchases
  • High-priced sale
  • Multi-touch sales process
  • High-information communication requirement

Because of these previously unrecognized similarities, the same approach to marketing and sales works for all organizations of these types.

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RECENT CLIENT SUCCESSES
$6 million sales from website
leads in the first 6 months
after site launch
Using integrated marketing and sales technology, tools, and processes, we were able to produce and demonstrate which sales came from the website. Contact us for more information.
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