Last time, we looked at the difference between synchronous and asynchronous communication media. This time, we’ll look at using those styles.
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I divide all communication tools into 2 styles: synchronous and asynchronous. What is each? And what is each good for?
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It’s very popular these days to tout the rise of the design culture. For some, it’s the stage past the information age. Even organizations need designing. What’s at the root of this feeling?
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It’s easy to turn to Google for help, whether with reference information or a phone number. Indeed, the increasing use of Google to learn anything has led to the verb *googling*. But, is this a good thing?
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Plenty of clients have problems, and there are plenty of companies to solve those problems. So, why does *that* company get the work for *that* company?
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In the world of ROI measuring, it seems that advertising always wins over marketing. Advertising has very measurable costs and very measurable benefits, while marketing seems to have neither.
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The position chart is ubiquitous. A set of X and Y axes representing 2 dimensions in the market and dots representing company’s positions with respect to those dimensions. There are many versions. Price v. Quality. Capabilities v. Price. Price v. Value. Luxury v. Reliability. Price v. Economy. These are all interesting and useful, but why are there 2 and only 2 axes?
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It’s common to try to measure marketing ROI. And this works pretty well when tied to lead generating activities. But what about traditional marketing that doesn’t seem to generate any leads?
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Printing is dead, right? Oh, it’s definitely down, but it’s certainly not out. It just needs to be thought about in a certain way.
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