Marketing Intelligence – The Synaxis Blog

Last time, I wrote about some of my observations at jury duty. Here are a couple more…
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The other day, I had jury duty. It’s pretty normal and unremarkable in itself. I did, however, make some interesting observations about their communications.
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Everyone knows that any successful business has an abundance of good, qualified leads. The question is how to get them. Who’s responsible? Sales or Marketing?
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Even if we could achieve one-to-one marketing in practice, and even if anyone wanted it, I maintain that it’s still mass marketing. It is not possible to market at this level.
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It almost goes without saying that one-to-one marketing is the major goal of all marketing. I’m not so sure it’s a good idea?
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One-to-one marketing has been a distant promise for years. After all this time, we have to wonder… is it even possible?
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For the last couple of years, podcasting has been steadily gaining in popularity. And the buzz is exceeding even that. As this medium emerges, what role can it play in business?
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