Archive for January 2007

Last week we saw how branding should be amortized over its valuable life. This week, we’ll briefly look at how good branding makes other things cheaper.

Last time we looked at the definition of branding and talked about why it typically is difficult and expensive. Starting today, we’ll review why it’s worth it.

Branding is most expensive, most cost-effective, and least understood discipline. In the next 4 articles, I will advance 3 arguments for why it’s worth investing the right amount in branding.

Flash is a very powerful medium, and it can do many things. It’s especially useful doing things that traditional HTML can’t. But, is it a good idea?

It’s a common term. “Boutique” in the clothing world means a small store with special merchandise and a select clientele. What does it mean in the marketing, PR, and design world?

The new tools are pretty exciting. Podcasting, blogs, vcasting, and so on. And they aren’t too hard to create for someone who is dedicated. But, are they easy to consume?

Online applications are now ubiquitous. They’re cheap and easy-to-use. But, are they a good idea?

It seems—no matter how many sites I see or create—that the global navigation is almost always the same. Is this a coincidence? Or is information architecture much more of a “global” concern than a project concern?

It’s a truism that an agency and a client must *fit*. What does this mean? And does it matter anymore?