Archive for April 2007

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Earlier, we talked about how the current understanding of brand authenticity is inadequate. This time, we’ll outline a more intelligent notion of authenticity.

Why Searchers Don’t Go Past the First Page. Or the first half of the first page. We’ve seen lots of data about how searchers process search pages. The current rule of thumb is that 50% look at the second page of search results, and 25% at the third page. And almost no one looks at [...]

There has been a lot of talk lately about authenticity, esp. authentic leadership and authentic brands. It all seems very straightforward, but the concept of authenticity is much more complex.

Seth Godin identifies the importance of audience participation. At first, I thought he was going to call out a well-known but never discussed secret of why some clients get good service and some poor. Since he didn’t, I will.

This time we’ll talk about how the Web can be used in B2B sales. You may not think that the Web is relevant to your B2B business, but it is very relevant to your customers. Download the podcast.

The Web is everywhere now. And it’s replacing the role of print. So, is print important anymore? Download the podcast

In this epidode, we will examine the deep human roots of branding. Human beings naturally create and understand brands. Good marketing recognizes this and builds on it. Download the podcast

In this epidode, we will answer the question… Is Your Agency the Problem? We’ll review agencies in general, examine new factors and influences, and try to determine whether the agency model will work anymore. Download the podcast

Well, I finally did it. Turned my penchant for talking into a podcast. To give everyone an idea of what we’re trying to do with the podcast, and to enhance the goal of the blog, the first episode is an introduction. In this podcast, I explain our point-of-view and what the podcast series will be [...]