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Posted on April 27th, 2007 in Technology | No Comments »
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Archive for April, 2007
A More Intelligent Notion of Authenticity
Posted on April 25th, 2007 in Brand awareness, Methodology | No Comments »
Earlier, we talked about how the current understanding of brand authenticity is inadequate. This time, we’ll outline a more intelligent notion of authenticity.
The Hermeneutics of Searching
Posted on April 23rd, 2007 in Marketing, Technology | No Comments »
Why Searchers Don’t Go Past the First Page. Or the first half of the first page.
We’ve seen lots of data about how searchers process search pages. The current rule of thumb is that 50% look at the second page of search results, and 25% at the third page. And almost no one looks at any other pages.
This is probably true, as far as it goes. I believe, however, that there are two kinds of searchers, one of whom is not usually discussed.
What’s Wrong With Authenticity
Posted on April 18th, 2007 in Brand awareness | No Comments »
There has been a lot of talk lately about authenticity, esp. authentic leadership and authentic brands. It all seems very straightforward, but the concept of authenticity is much more complex.
Being a Good Client Gets You Better Service
Posted on April 6th, 2007 in Methodology | No Comments »
Seth Godin identifies the importance of audience participation. At first, I thought he was going to call out a well-known but never discussed secret of why some clients get good service and some poor. Since he didn’t, I will.
Episode #4 – Using the Web to Make B2B Sales
Posted on April 4th, 2007 in Marketing, Podcasts | No Comments »
This time we’ll talk about how the Web can be used in B2B sales. You may not think that the Web is relevant to your B2B business, but it is very relevant to your customers.
Episode #3 – Is Print Dead?
Posted on April 4th, 2007 in Podcasts, Technology | No Comments »
The Web is everywhere now. And it’s replacing the role of print. So, is print important anymore?
Episode #2 – Branding is Only Human
Posted on April 4th, 2007 in Brand awareness, Podcasts | No Comments »
In this epidode, we will examine the deep human roots of branding. Human beings naturally create and understand brands. Good marketing recognizes this and builds on it.
Episode #1 – Is Your Agency the Problem?
Posted on April 4th, 2007 in Podcasts | No Comments »
In this epidode, we will answer the question… Is Your Agency the Problem? We’ll review agencies in general, examine new factors and influences, and try to determine whether the agency model will work anymore.
Episode #0 – Introductory Podcast
Posted on April 4th, 2007 in Podcasts | No Comments »
Well, I finally did it. Turned my penchant for talking into a podcast. To give everyone an idea of what we’re trying to do with the podcast, and to enhance the goal of the blog, the first episode is an introduction. In this podcast, I explain our point-of-view and what the podcast series will be about.