Strategize Twice. Execute Once.
Posted on May 8th, 2007 in Marketing, Methodology | No Comments »
It’s a common idea. Before you do any execution, do the strategy. Maybe it’s too common. Because almost no one follows this simple advice.
Archive for May, 2007
Before the Law: Kafka’s Google
Posted on May 3rd, 2007 in Technology | No Comments »
In “Before the Law” (Vor dem Gesetz), Kafka’s protagonist stands helpless in front of a gate. He can’t move forward or back, and he doesn’t know the rules for getting the gate opened. These days, it’s Google who offers us such frustrations.
The Value Axis
Posted on May 1st, 2007 in Business | No Comments »
All too often, we let our business drift away from what really matters… our clients and our customers. How can we tell this has happened and what can we do about it?