Archive for July 2007

We just released our July newsletter (barely under the wire!). We wrap up the strategic execution series and also talk about the notion of authenticity in branding. Check it out.

Perhaps no piece of unsolicited business, marketing, or sales advice is more common than “specialize or die”. Indeed, I wrote a whole post on specialization because of an ad I saw. Nothing seems more obvious than specialization. But, before we swallow this whole, let’s examine it.

We’ve been discussing the effectiveness of marketing tools over the last few months. Perhaps the most powerful and least understood tool is positioning. But, like anything else, it will only get you to a certain point.

John Moore points us to a ‘net frenzy on Sprint’s dropping their 1000 worst customers. The particulars of the Sprint case aside, I wonder if every business should adopt the same approach.

Sales managers and VPs have a tough nut to crack. They have to get a bunch of people to sell more. The focus of this effort is usually on getting the people to work harder. I would suggest that their focus should be on making the salespersons’s job easier.