When you need new sales, there is usually a period of decision. You need to decide how you’re going to do it. The first impulse of most business leaders is to hire new salespeople. But, is this the best choice?
It occurred to me, after I posted my last remarks, that I never even mentioned why consultants and agencies would want to work together in the first place. This time, I’d like to offer 6 reasons that this relationship is worth pursuing.
Read the rest of this entry »
It’s commonly (sometimes famously) tried. But, it never seems to work. I’ve seen this arrangement up-close over many years. I’ve learned what to do, and what not to do. I’d like to offer 7 tips in getting this relationship to work.
Read the rest of this entry »
4 Ways to Know When You’re Doing It Wrong (And How to Fix It).
Strategic execution has long been discussed in the world of business strategy. In the marketing world, the same concept applies. In this series of two articles, we first explored the deep connection between strategy and execution in marketing. Now, we will look at some common problems with marketing projects and illuminate how these problems arise because of a failure to appreciate the idea of strategic execution.