[ September 30, 2007 ]
I believe that the value of marketing and branding extends through the entire enterprise. At every stage of the value chain, marketing and branding have a crucial role to play.
[ September 10, 2007 ]
I sympathize with Jon Miller, who wrote about Lead Nurturing: Escaping the Nightmare. In a complex b2b marketing environment, you can easily end up with dozens or hundreds of qualified, not-ready-to-buy leads. You’re then supposed to nurture these leads with relevant, timely contacts. But, how can this be managed?
