Archive for October 2007

There is lots of talk about brand equity. It’s an important concept that is little understood. Today, we’ll talk about it in the context of your overall brand strategy.

Lead scoring is becoming more and more commonly talked about. But, what the heck does it mean?

Most B2B companies want to increase their revenue. And most of them do it by increasing sales effort. This can take the form of adding staff or increasing advertising. The question is whether this is the best approach.

Last week we released our September newsletter. We discuss the hermeneutics of searching and why sales tools don’t work. Check it out.