Marketing Intelligence – The Synaxis Blog

Last week Cam Beck wrote about the Myth of Brand Engagement, which he sees as the last thing your audience really wants. He starts with the strong claim that “The sad news is that your company’s brand isn’t nearly as important to your audience as it is to you.” But, then he backs off and says that brand engagement is “…important, and it can be done”. What’s the real story?
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This is an age of smaller budgets and greater expectations. So great that I routinely hear clients talk as if some new marketing program or initiative will save their company. Is this possible?
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A hologram contains every piece of image information in every piece of the hologram. Are you trying to do the same thing with your marketing?
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