Archive for January, 2008

Is Brand Engagement Desirable? Possible?

Posted on January 15th, 2008 in Brand awareness | No Comments »

Last week Cam Beck wrote about the Myth of Brand Engagement, which he sees as the last thing your audience really wants. He starts with the strong claim that “The sad news is that your company’s brand isn’t nearly as important to your audience as it is to you.” But, then he backs off and says that brand engagement is “…important, and it can be done”. What’s the real story?
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Can marketing save your company?

Posted on January 11th, 2008 in Marketing | No Comments »

This is an age of smaller budgets and greater expectations. So great that I routinely hear clients talk as if some new marketing program or initiative will save their company. Is this possible?
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Don’t be a holographic marketer

Posted on January 9th, 2008 in Marketing | No Comments »

A hologram contains every piece of image information in every piece of the hologram. Are you trying to do the same thing with your marketing?
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