Archive for February, 2008

Executing communications strategy: 4 reasons it fails (Part 1)

Posted on February 25th, 2008 in Business, Communications, Methodology | 1 Comment »

Last time, we considered that it’s hard to execute a communications strategy. This time, we’ll examine 4 detailed reasons that this execution fails.
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Executing communications strategy: it’s much harder than you think

Posted on February 11th, 2008 in Business, Communications, Methodology | No Comments »

With most of our clients, we see a considerable gap between their communications goals and communications results. And, almost all of these clients immediately identify the primary solution to be a new strategy. The question is, however, whether this is the right choice.
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