[ February 25, 2008 ]
Executing communications strategy: 4 reasons it fails (Part 1)
Last time, we considered that it’s hard to execute a communications strategy. This time, we’ll examine 4 detailed reasons that this execution fails.
Archive for February 2008
[ February 11, 2008 ]
Executing communications strategy: it’s much harder than you think
With most of our clients, we see a considerable gap between their communications goals and communications results. And, almost all of these clients immediately identify the primary solution to be a new strategy. The question is, however, whether this is the right choice.
