Archive for March, 2008

Executing communications strategy: 4 reasons it fails (Part 2)

Posted on March 24th, 2008 in Business, Communications, Methodology | No Comments »

Last time, we covered 2 main reasons that communications fails in execution. This time, we will wrap up the series with discussion of 2 more reasons.
Read the rest of this entry »

Does Your Marketing Need an Oil Change?

Posted on March 13th, 2008 in Business, Communications, Delivery, Marketing | No Comments »

I recently overheard a conversation between neighbors chatting about a local mechanic’s shop. The people were complaining about how this particular local mechanic tried to upsell them on additional services and charged them $100 just to turn off their engine light without even fixing the issue. It seems that this mechanic is known in the area for this type of “customer service”. Read the rest of this entry »