Graphic designers know them well: the professionals needing a corporate identity yesterday and thinking that it should cost less than a dinner for two. In response, there is no shortage of web sites meeting this demand with next day “custom logo designs” for the low, low price of $99. But purchasing a preexisting logo template from an online logo factory is a big mistake. Investing in a quality logo is just good business. Here are three reasons why: Read the rest of this entry »
I went to the Masters Golf Tournament this week in Augusta, GA. I could go on and on about the tournament itself, but I’ll just talk about branding for the purposes of this blog. We can talk golf in another blog elsewhere. Read the rest of this entry »
A merger acquisition is fraught with all kinds of difficulties, from operations to HR, to finance. There’s lots to figure out, even about how to do delivery. Not until all of this is taken care of do people usually begin to think about marketing, and then eventually, branding. I’d like to suggest that it should be done the other way around. Branding should come first. And then worry about your marketing, your advertising, your finance, operations and HR. Read the rest of this entry »
Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don’t have lots of links from your site to other sites. Chances are that you’ll never get them back to your site once they leave.
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