Archive for September, 2008

Adjectives mean you don’t know. Adverbs mean you are lying.

Posted on September 4th, 2008 in Communications, Marketing | No Comments »

Okay, maybe that’s a bit of an exaggeration. We all use adjectives and adverbs when we write, and it doesn’t always mean we’re ignorant or lying. And of course all adjectives and adverbs aren’t bad. But clear ideas are best expressed primarily through nouns.

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Marketing as therapy

Posted on September 4th, 2008 in Business, Marketing | No Comments »

We’re all familiar with the importance of marketing and its role in the enterprise. Mainly, good marketing helps increase revenue and decrease costs. But there are other uses, especially in transforming a company’s culture.

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