Archive for September 2008

Okay, maybe that’s a bit of an exaggeration. We all use adjectives and adverbs when we write, and it doesn’t always mean we’re ignorant or lying. And of course all adjectives and adverbs aren’t bad. But clear ideas are best expressed primarily through nouns.

We’re all familiar with the importance of marketing and its role in the enterprise. Mainly, good marketing helps increase revenue and decrease costs. But there are other uses, especially in transforming a company’s culture.