Is your sales process like a mission or a revival?
Posted on February 27th, 2009 in Marketing, Methodology, Sales | No Comments »
Both missions and revivals try to attract converts, but they work in different ways. The “downtown mission” of movie lore attracts people by offering food and shelter. And, usually in unspoken exchange, they seek to convert these people. A revival directly caters only to those people who want to be converted. Which one is more like selling today?