http://www.synaxisworks.com/blog/business/b2b-branding-matters/ Good marketing is good business. This blog helps you increase revenue by optimizing marketing and sales. Tue, 14 Jun 2011 14:00:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.synaxisworks.com/blog/business/b2b-branding-matters/comment-page-1/#comment-9592 Ray Baird Fri, 16 Jan 2009 00:45:13 +0000 http://www.synaxisworks.com/blog/business/b2b-branding-matters/#comment-9592 I think Geoffrey Moore was commenting on the lack of good b2b branding. Ask him what he thinks about Cisco's approach and I believe you'll get a different answer. My bigger concern is lack of understanding from b2b marketers on what it truly takes to build and market a successful brand. I think Geoffrey Moore was commenting on the lack of good b2b branding. Ask him what he thinks about Cisco’s approach and I believe you’ll get a different answer. My bigger concern is lack of understanding from b2b marketers on what it truly takes to build and market a successful brand.

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