Archive for the Business Category

Strategy and tactics are two of the most common terms in the marketing world. Yet, perhaps because they are so common, it’s hard to know what they really mean. The trouble with this is two major challenges. If we don’t know what these things really are, then how can we evaluate them? That is, without [...]

Enabling Employee Communication: Wikis as Next Generation Intranets View more Microsoft Word documents from Paul Welty.

We’re all familiar with the importance of marketing and its role in the enterprise. Mainly, good marketing helps increase revenue and decrease costs. But there are other uses, especially in transforming a company’s culture.

I went to the Masters Golf Tournament this week in Augusta, GA. I could go on and on about the tournament itself, but I’ll just talk about branding for the purposes of this blog. We can talk golf in another blog elsewhere.

Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don’t have lots of links from your site to other sites. Chances are that [...]

Last time, we covered 2 main reasons that communications fails in execution. This time, we will wrap up the series with discussion of 2 more reasons.

I recently overheard a conversation between neighbors chatting about a local mechanic’s shop. The people were complaining about how this particular local mechanic tried to upsell them on additional services and charged them $100 just to turn off their engine light without even fixing the issue. It seems that this mechanic is known in the [...]

Last time, we considered that it’s hard to execute a communications strategy. This time, we’ll examine 4 detailed reasons that this execution fails.

With most of our clients, we see a considerable gap between their communications goals and communications results. And, almost all of these clients immediately identify the primary solution to be a new strategy. The question is, however, whether this is the right choice.

Good marketing and branding challenges, pushes, and cajoles companies into action and growth. And this is why companies buy work in marketing and branding in the first place: they want to achieve growth. What most companies don’t realize is that operating at this level is much harder than they thought.