Archive for the Business Category
[ September 4, 2008 ]
We’re all familiar with the importance of marketing and its role in the enterprise. Mainly, good marketing helps increase revenue and decrease costs. But there are other uses, especially in transforming a company’s culture.
Posted in Business, Marketing /
[ April 11, 2008 ]
I went to the Masters Golf Tournament this week in Augusta, GA. I could go on and on about the tournament itself, but I’ll just talk about branding for the purposes of this blog. We can talk golf in another blog elsewhere.
Posted in Branding, Business, Communications, Marketing /
[ April 1, 2008 ]
Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don’t have lots of links from your site to other sites. Chances are [...]
Posted in Business, Communications, Marketing, Sales, Technology /
[ March 24, 2008 ]
Last time, we covered 2 main reasons that communications fails in execution. This time, we will wrap up the series with discussion of 2 more reasons.
Posted in Business, Communications, Methodology /
[ March 13, 2008 ]
I recently overheard a conversation between neighbors chatting about a local mechanic’s shop. The people were complaining about how this particular local mechanic tried to upsell them on additional services and charged them $100 just to turn off their engine light without even fixing the issue. It seems that this mechanic is known in the [...]
Posted in Business, Communications, Delivery, Marketing /
[ February 25, 2008 ]
Last time, we considered that it’s hard to execute a communications strategy. This time, we’ll examine 4 detailed reasons that this execution fails.
Posted in Business, Communications, Methodology /
[ February 11, 2008 ]
With most of our clients, we see a considerable gap between their communications goals and communications results. And, almost all of these clients immediately identify the primary solution to be a new strategy. The question is, however, whether this is the right choice.
Posted in Business, Communications, Methodology /
[ November 20, 2007 ]
Good marketing and branding challenges, pushes, and cajoles companies into action and growth. And this is why companies buy work in marketing and branding in the first place: they want to achieve growth. What most companies don’t realize is that operating at this level is much harder than they thought.
Posted in Branding, Business, Marketing /
[ October 1, 2007 ]
Last week we released our September newsletter. We discuss the hermeneutics of searching and why sales tools don’t work. Check it out.
Posted in Business, Marketing /
[ September 30, 2007 ]
I believe that the value of marketing and branding extends through the entire enterprise. At every stage of the value chain, marketing and branding have a crucial role to play.
Posted in Branding, Business, Marketing /