Good marketing and branding challenges, pushes, and cajoles companies into action and growth. And this is why companies buy work in marketing and branding in the first place: they want to achieve growth. What most companies don’t realize is that operating at this level is much harder than they thought.
Read the rest of this entry »
Last week we released our September newsletter. We discuss the hermeneutics of searching and why sales tools don’t work. Check it out.
I believe that the value of marketing and branding extends through the entire enterprise. At every stage of the value chain, marketing and branding have a crucial role to play.
Read the rest of this entry »
It occurred to me, after I posted my last remarks, that I never even mentioned why consultants and agencies would want to work together in the first place. This time, I’d like to offer 6 reasons that this relationship is worth pursuing.
Read the rest of this entry »
It’s commonly (sometimes famously) tried. But, it never seems to work. I’ve seen this arrangement up-close over many years. I’ve learned what to do, and what not to do. I’d like to offer 7 tips in getting this relationship to work.
Read the rest of this entry »
We just released our July newsletter (barely under the wire!). We wrap up the strategic execution series and also talk about the notion of authenticity in branding. Check it out.
Perhaps no piece of unsolicited business, marketing, or sales advice is more common than “specialize or die”. Indeed, I wrote a whole post on specialization because of an ad I saw. Nothing seems more obvious than specialization. But, before we swallow this whole, let’s examine it.
John Moore points us to a ‘net frenzy on Sprint’s dropping their 1000 worst customers. The particulars of the Sprint case aside, I wonder if every business should adopt the same approach.
Read the rest of this entry »
All too often, we let our business drift away from what really matters… our clients and our customers. How can we tell this has happened and what can we do about it?