Archive for the Lead generation Category

Marketing is usually perceived as an add-on to B2B companies. In reality, it should form the core.

With the talk lately on grading leads and/or prospects, the academic in me wonders something. Does lead grading lead to grade inflation? That is, do grades tend to creep upwards in response to outside pressures?

Lead scoring is becoming more and more commonly talked about. But, what the heck does it mean?

As a marketer and brander, I support good branding and argue for it when I can. One of the counterarguments is that branding doesn’t make any sales. I think this is true as far as it goes. Very few people will make a purchase solely on the basis of good branding. But, this isn’t the [...]