B2B Marketing: Push and Pull
Posted on December 13th, 2007 in Lead generation, Marketing | No Comments »
Marketing is usually perceived as an add-on to B2B companies. In reality, it should form the core.
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Archive for the ‘Lead generation’ Category
Does lead grading lead to grade inflation?
Posted on November 15th, 2007 in Lead generation, Lead nurturing, Marketing | No Comments »
With the talk lately on grading leads and/or prospects, the academic in me wonders something. Does lead grading lead to grade inflation? That is, do grades tend to creep upwards in response to outside pressures?
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What is lead scoring?
Posted on October 10th, 2007 in Lead generation, Marketing | 2 Comments »
Lead scoring is becoming more and more commonly talked about. But, what the heck does it mean?
Branding: It Might Not Win You Sales But It Sure Can Lose Them
Posted on June 26th, 2007 in Brand awareness, Lead generation, Sales | No Comments »
As a marketer and brander, I support good branding and argue for it when I can. One of the counterarguments is that branding doesn’t make any sales. I think this is true as far as it goes. Very few people will make a purchase solely on the basis of good branding. But, this isn’t the reason to do branding.
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