[ August 2, 2007 ]
4 Ways to Know When You’re Doing It Wrong (And How to Fix It). Strategic execution has long been discussed in the world of business strategy. In the marketing world, the same concept applies. In this series of two articles, we first explored the deep connection between strategy and execution in marketing. Now, we will [...]
[ June 13, 2007 ]
Strategic execution is seldom applied to marketing. In the first of a 2-part article, we discuss the theory of this relationship and learn why it’s important. Download the podcast Subscribe in iTunes or use this RSS feed.
[ June 13, 2007 ]
Professional Services firms have some unique marketing problems. We offer 4 tips for how you can improve your communications. Download the podcast Subscribe in iTunes or use this RSS feed.
[ May 23, 2007 ]
Marketing in the academic world should be simple and effective. We’ll tell you why it isn’t … and what you can do about it. Download the podcast Subscribe in iTunes or use this RSS feed.
[ May 23, 2007 ]
Branding is the most expensive, most cost-effective, and least understood marketing discipline. When done correctly, branding decreases the cost of future tactics and increases the effectiveness of communications. Download the podcast Subscribe in iTunes or use this RSS feed.
[ April 4, 2007 ]
This time we’ll talk about how the Web can be used in B2B sales. You may not think that the Web is relevant to your B2B business, but it is very relevant to your customers. Download the podcast.
[ April 4, 2007 ]
The Web is everywhere now. And it’s replacing the role of print. So, is print important anymore? Download the podcast
[ April 4, 2007 ]
In this epidode, we will examine the deep human roots of branding. Human beings naturally create and understand brands. Good marketing recognizes this and builds on it. Download the podcast
[ April 4, 2007 ]
In this epidode, we will answer the question… Is Your Agency the Problem? We’ll review agencies in general, examine new factors and influences, and try to determine whether the agency model will work anymore. Download the podcast
[ April 4, 2007 ]
Well, I finally did it. Turned my penchant for talking into a podcast. To give everyone an idea of what we’re trying to do with the podcast, and to enhance the goal of the blog, the first episode is an introduction. In this podcast, I explain our point-of-view and what the podcast series will be [...]
