Marketing Intelligence - The Synaxis Blog » Podcasts

Strategic Execution in Marketing (Part 2)

Paul Welty — Thu, 02 Aug 2007 12:03:14 +0000

4 Ways to Know When You’re Doing It Wrong (And How to Fix It).

Strategic execution has long been discussed in the world of business strategy. In the marketing world, the same concept applies. In this series of two articles, we first explored the deep connection between strategy and execution in marketing. Now, we will look at some common problems with marketing projects and illuminate how these problems arise because of a failure to appreciate the idea of strategic execution.

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Strategic Execution in Marketing (Part 1): How It Works

Paul Welty — Wed, 13 Jun 2007 22:14:15 +0000

Strategic execution is seldom applied to marketing. In the first of a 2-part article, we discuss the theory of this relationship and learn why it’s important.

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Marketing for Professional Services Companies

Paul Welty — Wed, 13 Jun 2007 22:12:00 +0000

Professional Services firms have some unique marketing problems. We offer 4 tips for how you can improve your communications.

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Episode #6 – 3 Simple Steps to Improve Academic Marketing

Paul Welty — Wed, 23 May 2007 21:18:21 +0000

Marketing in the academic world should be simple and effective. We’ll tell you why it isn’t … and what you can do about it.

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Episode #5 – What’s the Value of Branding

Paul Welty — Wed, 23 May 2007 20:55:30 +0000

Branding is the most expensive, most cost-effective, and least understood marketing discipline. When done correctly, branding decreases the cost of future tactics and increases the effectiveness of communications.

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Episode #4 – Using the Web to Make B2B Sales

Paul Welty — Wed, 04 Apr 2007 20:36:45 +0000

This time we’ll talk about how the Web can be used in B2B sales. You may not think that the Web is relevant to your B2B business, but it is very relevant to your customers.

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Episode #3 – Is Print Dead?

Paul Welty — Wed, 04 Apr 2007 20:27:01 +0000

The Web is everywhere now. And it’s replacing the role of print. So, is print important anymore?

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Episode #2 – Branding is Only Human

Paul Welty — Wed, 04 Apr 2007 20:24:37 +0000

In this epidode, we will examine the deep human roots of branding. Human beings naturally create and understand brands. Good marketing recognizes this and builds on it.

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Episode #1 – Is Your Agency the Problem?

Paul Welty — Wed, 04 Apr 2007 18:48:04 +0000

In this epidode, we will answer the question… Is Your Agency the Problem? We’ll review agencies in general, examine new factors and influences, and try to determine whether the agency model will work anymore.

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Episode #0 – Introductory Podcast

Paul Welty — Wed, 04 Apr 2007 16:30:31 +0000

Well, I finally did it. Turned my penchant for talking into a podcast. To give everyone an idea of what we’re trying to do with the podcast, and to enhance the goal of the blog, the first episode is an introduction. In this podcast, I explain our point-of-view and what the podcast series will be about.

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