[ July 21, 2009 ]
Your Design Aesthetic is Important, but So is Ensuring it Can Be Realized in the Real World
Often those in the industry (graphic designers even!) think a designer’s job is to do that and only that—design. That is, the job is supposed to be to create a design that visually communicates the brand strategy and receive the “thumbs up” from the client. Check. Check out . . . well, not quite.
