Marketing Intelligence – The Synaxis Blog

As a marketer and brander, I support good branding and argue for it when I can. One of the counterarguments is that branding doesn’t make any sales. I think this is true as far as it goes. Very few people will make a purchase solely on the basis of good branding. But, this isn’t the reason to do branding.
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Creating sales tools are one of the essential functions of marketing. Why, then, are they so bad?

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There’s been a lot written and spoken about the relationship between marketing and sales. Too often, this relationship amounts to a battle for supremacy within a company with each side pursuing goals mostly unrelated to the other.
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