Archive for the Social media Category

At first, this seems an absurd question. Of course, the individual owns it. But, is this accurate? And what do we mean by “own”? What what is owned? What if you work at a company? What if that company supports your LinkedIn activity? What if that company pays you to make contacts? To be sure, [...]

OK, it seems that about once a year the ‘next great social media tool’ emerges. This year, it seems to be Twitter. Last year, it was Facebook. A couple of years ago, LinkedIn was all the rage. That leads me to a couple of burning questions: At what point is it acceptable to abandon or [...]

Synchronous communication requires an equal time and attention commitment from each party. In contrast, social media typically relies on the convenience and flexibility of asynchronous communication. That is, it allows parties to communicate even when they are not online at the same time. The flexibility ensures ease of use of the tool. The communicator can [...]