Archive for the Technology Category

Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don’t have lots of links from your site to other sites. Chances are [...]

In “Before the Law” (Vor dem Gesetz), Kafka’s protagonist stands helpless in front of a gate. He can’t move forward or back, and he doesn’t know the rules for getting the gate opened. These days, it’s Google who offers us such frustrations.

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Why Searchers Don’t Go Past the First Page. Or the first half of the first page.
We’ve seen lots of data about how searchers process search pages. The current rule of thumb is that 50% look at the second page of search results, and 25% at the third page. And almost no one looks at any [...]

The Web is everywhere now. And it’s replacing the role of print. So, is print important anymore?
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Back in November of last year, I considered whether To Print or Not to Print. At that time, I allowed that print has a role in a well-integrated communications strategy. Today, I’m wondering how viable the medium is.

Flash is a very powerful medium, and it can do many things. It’s especially useful doing things that traditional HTML can’t. But, is it a good idea?

The new tools are pretty exciting. Podcasting, blogs, vcasting, and so on. And they aren’t too hard to create for someone who is dedicated. But, are they easy to consume?

Online applications are now ubiquitous. They’re cheap and easy-to-use. But, are they a good idea?

For the last couple of years, podcasting has been steadily gaining in popularity. And the buzz is exceeding even that. As this medium emerges, what role can it play in business?