Archive for the Technology Category

Website overhauls often cause a rousing and lively discussion leading to long meetings, lists of lists to be collected, strategic decision-maker input, and sometimes even talking to the end users about the site. And it seems inevitable that all of these goals and ideas need to be wrapped in a cleaner and newer interface design [...]

Enabling Employee Communication: Wikis as Next Generation Intranets View more Microsoft Word documents from Paul Welty.

OK, it seems that about once a year the ‘next great social media tool’ emerges. This year, it seems to be Twitter. Last year, it was Facebook. A couple of years ago, LinkedIn was all the rage. That leads me to a couple of burning questions: At what point is it acceptable to abandon or [...]

WordPress, especially 2.7, can do a lot for small sites and blogs once you’ve got the basic install up and running.  And let’s face it, with so many hosts providing one-click installs of WP and Plugins available via direct downloadable updates now, administration is much easier. Further, the revamped user interface is a huge boon [...]

Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don’t have lots of links from your site to other sites. Chances are that [...]

In “Before the Law” (Vor dem Gesetz), Kafka’s protagonist stands helpless in front of a gate. He can’t move forward or back, and he doesn’t know the rules for getting the gate opened. These days, it’s Google who offers us such frustrations.

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Why Searchers Don’t Go Past the First Page. Or the first half of the first page. We’ve seen lots of data about how searchers process search pages. The current rule of thumb is that 50% look at the second page of search results, and 25% at the third page. And almost no one looks at [...]

The Web is everywhere now. And it’s replacing the role of print. So, is print important anymore? Download the podcast

Back in November of last year, I considered whether To Print or Not to Print. At that time, I allowed that print has a role in a well-integrated communications strategy. Today, I’m wondering how viable the medium is.