Archive for the Technology Category

It’s easy to turn to Google for help, whether with reference information or a phone number. Indeed, the increasing use of Google to learn anything has led to the verb *googling*. But, is this a good thing?

It seems clear that Google rankings depend on inbound links to your site. But it also seems clear that the rankings depend on actual clicks. And one of the biggest click sources is Google itself. It’s certainly true that being higher in the search rankings means more clicks. So, it starts to look like getting [...]

The traditional agency often gets a bad reputation. From difficult to work with to expensive, many clients dread hiring a marketing, design, or technology agency to help them. Why is this?

OK, it’s an awkward term. The goal is to replace the concept of usability. Or, rather, to supersede it. Audience Experience Optimization is a discipline that seeks to make certain that a viewer/participant of a Web site has a satisfying experience.

Traditional usability studies are effective, but limited in scope. They focus strictly on how “functional” an application is. Specifically, they determine whether a user can complete a strict series of tasks. I think this model is outdated and doesn’t apply well to the Web.

Not too long ago, it was uncommon to talk about custom Web applications. Only a few years ago, the Web application world was dominated by packages—installable applications that had to be customized, integrated, and adapted to the client’s needs. Thankfully, those days are over.

I’m reminded of an argument I read (and liked) in Logic class back at university. It went something like this…

Welcome to the next stage of the evolution of Synaxis. As we say on the main site, thinking matters. And by thinking we don’t mean talking about thinking. We mean actual thinking. So, we have created this weblog.
The goal of this blog is to share our thinking about the various topics that surround a company [...]