[ April 11, 2008 ] [ by Steve Chalk ]
I went to the Masters Golf Tournament this week in Augusta, GA. I could go on and on about the tournament itself, but I’ll just talk about branding for the purposes of this blog. We can talk golf in another blog elsewhere. Read the rest of this entry »
[ April 11, 2008 ] [ by Paul Welty ]
A merger acquisition is fraught with all kinds of difficulties, from operations to HR, to finance. There’s lots to figure out, even about how to do delivery. Not until all of this is taken care of do people usually begin to think about marketing, and then eventually, branding. I’d like to suggest that it should be done the other way around. Branding should come first. And then worry about your marketing, your advertising, your finance, operations and HR. Read the rest of this entry »
[ April 1, 2008 ] [ by Steve Chalk ]
Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don’t have lots of links from your site to other sites. Chances are that you’ll never get them back to your site once they leave.
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[ March 24, 2008 ] [ by Paul Welty ]
Last time, we covered 2 main reasons that communications fails in execution. This time, we will wrap up the series with discussion of 2 more reasons.
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[ March 13, 2008 ] [ by Steve Chalk ]
I recently overheard a conversation between neighbors chatting about a local mechanic’s shop. The people were complaining about how this particular local mechanic tried to upsell them on additional services and charged them $100 just to turn off their engine light without even fixing the issue. It seems that this mechanic is known in the area for this type of “customer service”. Read the rest of this entry »
[ February 25, 2008 ] [ by Paul Welty ]
Last time, we considered that it’s hard to execute a communications strategy. This time, we’ll examine 4 detailed reasons that this execution fails.
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[ February 11, 2008 ] [ by Paul Welty ]
With most of our clients, we see a considerable gap between their communications goals and communications results. And, almost all of these clients immediately identify the primary solution to be a new strategy. The question is, however, whether this is the right choice.
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[ January 15, 2008 ] [ by Paul Welty ]
Last week Cam Beck wrote about the Myth of Brand Engagement, which he sees as the last thing your audience really wants. He starts with the strong claim that “The sad news is that your company’s brand isn’t nearly as important to your audience as it is to you.” But, then he backs off and says that brand engagement is “…important, and it can be done”. What’s the real story?
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[ January 11, 2008 ] [ by Paul Welty ]
This is an age of smaller budgets and greater expectations. So great that I routinely hear clients talk as if some new marketing program or initiative will save their company. Is this possible?
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[ January 9, 2008 ] [ by Paul Welty ]
A hologram contains every piece of image information in every piece of the hologram. Are you trying to do the same thing with your marketing?
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