A More Intelligent Notion of Authenticity

Posted on April 25th, 2007 in Brand awareness, Methodology | No Comments »

Earlier, we talked about how the current understanding of brand authenticity is inadequate. This time, we’ll outline a more intelligent notion of authenticity.

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What’s Wrong With Authenticity

Posted on April 18th, 2007 in Brand awareness | No Comments »

There has been a lot of talk lately about authenticity, esp. authentic leadership and authentic brands. It all seems very straightforward, but the concept of authenticity is much more complex.

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