4 Ways to Know When You’re Doing It Wrong (And How to Fix It).
Strategic execution has long been discussed in the world of business strategy. In the marketing world, the same concept applies. In this series of two articles, we first explored the deep connection between strategy and execution in marketing. Now, we will look [...]

Postmodern marketing breaks down traditional barriers, especially between the enterprise inside and customers outside. It also shows us how other traditional divisions can be eliminated. The distinction between strategy and execution is perhaps one of the oldest such binary oppositions. It’s so common that it seems unquestionable. Indeed, many firms identify themselves as doing one [...]

Last time, we talked about the importance of doing good strategy before execution. This time, we’ll explore why that is.

It’s a common idea. Before you do any execution, do the strategy. Maybe it’s too common. Because almost no one follows this simple advice.