[  November 15, 2007  ]

Does lead grading lead to grade inflation?

With the talk lately on grading leads and/or prospects, the academic in me wonders something. Does lead grading lead to grade inflation? That is, do grades tend to creep upwards in response to outside pressures?

Posted in Lead generation, Lead nurturing, Marketing  /  

[  October 10, 2007  ]

What is lead scoring?

Lead scoring is becoming more and more commonly talked about. But, what the heck does it mean?

Posted in Lead generation, Marketing  /