Does lead grading lead to grade inflation?

Posted on November 15th, 2007 in Lead generation, Lead nurturing, Marketing | No Comments »

With the talk lately on grading leads and/or prospects, the academic in me wonders something. Does lead grading lead to grade inflation? That is, do grades tend to creep upwards in response to outside pressures?
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What is lead scoring?

Posted on October 10th, 2007 in Lead generation, Marketing | 2 Comments »

Lead scoring is becoming more and more commonly talked about. But, what the heck does it mean?

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