Sales VPs: Don’t Forget the Sales Tools

Posted on July 6th, 2007 in Marketing, Sales | No Comments »

Sales managers and VPs have a tough nut to crack. They have to get a bunch of people to sell more. The focus of this effort is usually on getting the people to work harder. I would suggest that their focus should be on making the salespersons’s job easier.
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Problems with Sales Tools

Posted on June 6th, 2007 in Marketing, Sales | No Comments »

Creating sales tools are one of the essential functions of marketing. Why, then, are they so bad?

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