Marketing Intelligence - The Synaxis Blog » specialization http://www.synaxisworks.com/blog Good marketing is good business. This blog helps you increase revenue by optimizing marketing and sales. Wed, 15 Jun 2011 14:06:58 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 If Specialization is Good, More of it is Better, Right? http://www.synaxisworks.com/blog/marketing/if-specialization-is-good-more-of-it-is-better-right/ http://www.synaxisworks.com/blog/marketing/if-specialization-is-good-more-of-it-is-better-right/#comments Mon, 21 May 2007 19:27:05 +0000 Paul Welty http://www.synaxisworks.com/blog/marketing/if-specialization-is-good-more-of-it-is-better-right/ We Specialize in Everything!

Well, that seems to be the approach of this marketer! I found this advertisement on the wall of a public restroom—the height of interruption marketing. Luckily, I was able to ironically peruse their ads with my cold, marketing eye. And I was in luck! What a description for your company. I can imagine the creative discussion between the writer and business owner.

Writer: So, we need to nail down your specialty so we can communicate about it.

Owner: What, just one thing?

Writer: Well, maybe 2. But, no more.

Owner: Won’t we limit the number of customers who will use us if we limit it?

Writer: No. It will increase because those who want exactly what you do will go to you first.

Owner: I don’t buy it. If we have to say we specialize, then say we specialize in everything!

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