I believe that the value of marketing and branding extends through the entire enterprise. At every stage of the value chain, marketing and branding have a crucial role to play.
Posts Tagged ‘value chain’
Optimizing the Value Chain with Marketing and Branding
Posted on September 30th, 2007 in Brand awareness, Business, Marketing | No Comments »
The Value Axis
Posted on May 1st, 2007 in Business | No Comments »
All too often, we let our business drift away from what really matters… our clients and our customers. How can we tell this has happened and what can we do about it?