CRM, also known as customer relationship management, is a process that uses technology to synchronize, automate and organize business processes. Measuring and valuing customer relationships is one of the most important factors when it comes to CRM. This strategy has helped thousands of companies to manage their interactions with customers, clients and those who are potential sales personal. Although CRM has become very wide-spread in the corporate world, it has yet to be explored much among its adoption into the higher education system. When it comes to higher education, there is a constant rise of higher expectations. Those within the system are expecting more from the system, so it is up to CRM adoption to help meet these rising expectations. However, in order to meet these rising expectations, all higher education systems need to find a new process and realign their existing strategies in order to service students throughout the entire higher education system. This is where adopting CRM into the higher education system can play its role and benefit not only the students, but those who are in charge of managing the education systems. By adopting CRM into the higher education systems, the organization of the higher education system itself will be greatly improved. When the system is more organized, students are given a better education and those in charge of the system are able to provide this enhanced education for the students with fewer flaws and less frustration. When the strategies are realigned, everything flows easier throughout the entire system. Those in charge no longer have to worry about synchronizing the system to work better for students because CRM will realign, organize, synchronize and automate the entire higher education system for you. The higher education system would be wise to follow the lead of all of the corporate bushiness that have already adopted CRM, because it will bring strategy and structure to the higher education system and these positive benefits will only continue to grow overtime.