The first 100 days is a crucial time for a new employee. According to research firm the Wynhurst Group, 22% of new hires will not last beyond 45 days. A high employee turnover is a lost of both time and money. Use the checklist below to "hit the ground running" during your first 100 days.
1. Review the strategy and goals of the marketing team.
2. Check your online passwords.
3. Read past marketing newsletters.
4. Review previous customer communications
5. Write down a list of all company decision makers. e.g. Sales Director, Marketing Manager, CEO.
6. Set up appointments with key decision makers to review previous marketing campaigns.
7. Research time length for marketing communications to be distributed from .
8. Review the number times email marketing is sent out.
9. Ask your boss about any marketing gurus they would recommend.
10. Have obsolete material removed from your company's website.
11. Assess areas of job that were toughest for the previous employee.
12. Spend time speaking to colleagues about what areas need improvement.
13. Research what areas of marketing was done poorly by previous employee.
14. Brainstorm five different ways advertising could be improved.
15. Discuss these ways with your manager.
16. Speak to other departments and coworkers about what they think you do and how you can help make their job easier.
17. Extensively review the company's social media marketing profile.
18. Look at the company's overall annual goals.
19. Talk to clients and customers to get feedback.
20. Talk to the sales manager about where sales can be improved.
21. Attend a sales team meeting.
22. Attend a IT team meeting.
23. Look at current marketing statistics. How often does a lead turn into a sale?
24. Research and trial paid and free keyword search tools.
25. Who are your biggest competitors?
26. How are competitors using content and social media to advertise? Is it effective?
27. Research what marketing mistakes your company has made in the past.
28. Imagine you had an unlimited marketing budget and brainstorm a campaign.
29. Show your boss what you have done so far. Only an informal meeting is necessary. Always ask for feedback.
30. Are there any social media websites your company is not using? Why and why not?
31. Spend time understanding a part of the business not related to your direct job role.
32. Review the staff available to complete a typical marketing campaign, e.g. graphic and web designers.
33. Look at the current online and social media news about your company.
34. Review social media discussions your best products.
35. Setup google alerts and RSS feeds on social media sites.
36. Make a list of the key skills within your team.
37.Does your business need help extra help for an agency for big campaigns?
38. Read blogs about current marketing trends.
39. Make a rough estimate of how much the company will need to spend for upcoming annual marketing goals.
40. Liaise with graphic designers on communication materials.
41. Liaise with web designers about current web design.
42. Who is your target audience?
43. Sketch a demographics of target audience for products and services?
44. Review your direct mail-outs and remove old addresses.
45. Look at statistics on the success of direct mail-outs
46. Assess your email list and remove bad or bounced email addresses.
47. Review statistics on the success of emails.
48. Check company blog and RSS feed subscribers.
49. Attend industry networking events.
50. Look at demographics of social media lists. Who are your friends and fans?
51. Update current customer testimonials.
52. Search recent customer reviews.
53. Take photos of events, staff or company directors etc.
54. Add updated photos to company social media pages.
55. Review current data protection and SPAM laws.
56. Review the most current media agencies/ newspapers/mags in your field
57. Outsource work such as fact-checking.
58. Does your company hire interns? Explain to them what your job entails.
59. Is your company sending out a positive message?
60. Write a press release about a new product or updated service.
61. Look at the top tips for creating a marketing plan
62. Review current marketing plan.
63. Suggest to key decision makers how the marketing plan can be updated.
64. Take an informal poll on how many coworkers read the company's e-newsletter.
65. Check if your company is using the most effective design for its newsletter.
66. Compare costs between electronic and print-based newsletters.
67. Praise another colleague for a job well done.
68. Is office politics or bureaucracy stopping you from being effective?
69. Make a list of your office allies. Invest in these relationships.
70. Look at key demographics for company website traffic.
71. Start to build a relationship with key media and press contacts.
72. Search for opportunities to update your skills.
73. Spend time looking at marketing tutorials.
74. Review the strengths and weaknesses of your team. Tactfully suggest team training.
75. Are you doing all that is necessary to improve company branding?
76. Has traffic increased or decreased to the company blog.
77. Dig up a copy of your job description and see if this is the work currently doing. Are there any tasks not yet completed?
78. Update any promotional material used by your company.
79. Speak to your business SEO specialist on current search trends.
80. What can be done to improve linking?
81. Monitor your customer service team on the phone.
82. How about coming up with a cool idea for a company contest?
83. Attend more networking events.
84. Review what is left in your company's marketing budget. Take note of what areas need more capital for next year's budget.
85. Brainstorm blog topics.
86. Think up blog topics.Write a company blog post about why you love working in your new job.
87. Create templates to streamline processes.
88. Review if any print forms used by the business needs updating.
89. Are your logos, colors and graphics effective?
90. If it is possible, remove all files or printing that is obsolete
91. What is your company's style?
92. Create newsletter content and allow businesses to use it in their newsletters.
93. Attend even more networking events.
94. Create a company podcast.
95. Look at online forums for discussions to participate in. Be seen as an expert in the industry.
96. Schedule a meeting with your boss to discuss personal improvements.
97. Review your company's responses placed on blog posts.
98. Leave comment on posts for other blogs.
99. How about starting a business webinar?
100. Book a short vacation in the upcoming months to celebrate surviving 100 days!