Case Studies
Atache Environmental Remediation & Construction Mulling Corporation Sierra Piedmont First Financial Asset Management ImageSoft David Cox Heery StellarX Productions AIGA Seed Awards
Synaxis adopted a two-part plan to address the communications challenges on the Web. First, we interpreted the evolving Atache brand in Europe with respect to the US market. We positioned the products as both luxurious and healthy. The Web site thus provides a platform for consumers to learn about Atache. Since the primary distribution for the products will be through professional spas, the new site serves as a reference for these professionals, too.

Atache Web Site

Background

Atache is an international cosmeceutical company based in Spain with a 40-year history of manufacturing and distributing pharmaceutical and cosmetic products throughout much of the world. In 2006, they launched their US presence.

Challenge

The first challenge in this launch was to communicate the Atache brand and products to an audience that probably had never heard of the company or its products. It was decided that the Web site would be the first communication tool.

Solution

Synaxis adopted a two-part plan to address the communications challenges on the Web. First, we interpreted the evolving Atache brand in Europe with respect to the US market. We positioned the products as both luxurious and healthy. The Web site thus provides a platform for consumers to learn about Atache. Since the primary distribution for the products will be through professional spas, the new site serves as a reference for these professionals, too.

Results

The site generates on average 3 business leads per week.

---
SEED AwardWinner of 2007 AIGA Southeastern Excellence in Design Awards
The Atache Web site won the American Institute of Graphics Arts 2007 Southeastern Excellence in Design Award (AIGA SEED Award) for Best Commercial Web Site.